City Lit is a huge institution (it’s the largest college in Europe, with 23,000 students), and creating a website that reflects the brilliant culture and atmosphere at City Lit is a lovely challenge, albeit one with a serious commercial edge.

The site has been restructured to improve the sales funnel, promote under-subscribed courses and make the site’s commercial return much easier to measure.

Ease of use and accessibility are also critical here, which suits us down to the ground – but ultimately the new site is designed to increase revenue. The results are absolutely fantastic, with sales up by 260%.

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