ASICS has been making sports shoes and apparel for more than 50 years, and works in close collaboration with athletes, developing technologies like the core GEL cushioning system and the revolutionary Impact Guidance System. The ASICS philosophy is about helping athletes and active consumers achieve their goals.

Underwired has taken over all existing email activity and eCRM strategy, and we have been tasked with changing the way the brand engages with consumers throughout Europe, leveraging digital partnerships and sponsorships to deliver increased brand consideration and ultimately increased sales. We are responsible for the developing the brand’s eCRM strategy in key markets including Italy, Holland, Germany, France, Spain, Benelux and the UK, delivering multi-lingual campaigns and managing complex relationships throughout Europe.