Press releases - Underwired news, wins and launches
Underwired wins MyPeugeot task
20th October, 2008
Digital agency Underwired has been given the task of creating a new customer-centric interface for Peugeot's national sites. The new area, called 'My Peugeot', will offer a personalised collection of tools for Peugeot owners to manage their vehicle, dealer and servicing information in one central easy location.
The site, which uses an AJAX-based interface, will roll out across the five main European markets - UK, France, Germany, Spain and Italy.
The brief has been designed to increase the level of one-to-one engagement between the brand and owners and to deliver a customised interface in which the user can select what content to see and what not to see as well as choose themes and colour schemes.
Underwired recently won the task of building the website templates for Peugeot's dealership network across much of Europe, and previously has created online advertising and email campaigns for the manufacturer. The latest win followed a three-way pitch.
Underwired's other clients include Virgin, News International, Zavvi, Reed.co.uk and McCain Foods.