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Philips amBX appoints Underwired
29th May, 2008
Independent digital and eCRM agency Underwired has been appointed by Philips amBX to promote its ambient experiences technology online.
amBX provides consumers of PC entertainment, including games, audio and video, with a full 'sensory surround experience' through amBX-enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and desktop fans. Through amBX, all manner of on-screen experiences can be brought into the real world through light, colour, sound and even airflow.
Underwired's first task is to create a multi-market online marketing campaign and build a consumer facing website that will engage and empower key influential groups of gamers and developers across the world to embrace the new technology.
Darren Smith, Senior Account Director at Underwired, commented, "amBX is a truly inspirational technology and we're delighted to be working on this project. We're looking forward to the challenge of preparing campaigns which reflect the awe-inspiring experience this technology gives to the consumer."
The win follows an impressive run by the agency, which recently won McCain Foods' eCRM account as well as projects for News International brands Sun Bingo, BrandAlley and Dream Team Fantasy Football.