Press releases - Underwired news, wins and launches
Outstanding results with Citrix Systems
17th January, 2008
Underwired recently created a series of trial online campaigns for global technology company Citrix Systems, the outcome of which has been an outstanding set of results.
The online advertising and email campaigns were designed to help raise awareness of five Citrix products and services, and were tailored to the UK market, which entailed three months of comparative testing against the existing pan-European creative. The trial of new creative concepts produced remarkable results, including a final set of test executions that generated five times the benchmark European response rate.
The results for the email component included an extraordinary 18% increase in open rates, 200% increase in click-through rates, and a 467% increase in enquiries.
Leigh Quigg, Senior Marketing Manager at Citrix, commented, "Having appointed Underwired whilst at Orange Business Services I knew the agency would be able to generate hard hitting response-generating activity for Citrix. We were delighted with both the creative and the direct responses the campaigns produced."
Felix Velarde, Managing Director of Underwired, commented, "Our brief was to produce a series of online advertising and email campaigns that would appeal specifically to UK IT decision-makers, and generate highly qualified interest in Citrix's products and services. The experience we have gained in the past with B2B clients like Orange, Hewlett-Packard and JP Morgan, coupled with the recent testing campaign, has allowed us to produce exceptional results on Citrix's behalf - in turn giving us an opportunity to continue working with the team at Citrix and build on the trial's success into 2008."
Citrix Systems is the global leader and the most trusted name in application delivery infrastructure. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers.