Press releases - Underwired news, wins and launches
LA Fitness is First UK Gym to Offer Online Sign Up
6th February, 2007
Underwired has launched a new website for LA Fitness. As well as improving the commercial performance of the gym's online presence, the site makes LA Fitness - the UK's second largest health and fitness club operator with over a quarter of a million members - the first UK gym to provide customers with online sign-up facilities.
Underwired was commissioned by LA Fitness to improve the site's overall user experience, generate new content to drive repeat visits, and increase the efficiency of the company's online activities. The site is the first part of a six-figure redevelopment by the agency that has included planning, design and build.
Underwired worked with Ink Creations, LA Fitness's existing IT supplier, to create new functionality so visitors can sign up or renew their membership online during the peak in interest in gym membership over the new year period. The agency also worked with Ink to retain key features from the previous website and add important new back end functions that will go live in spring, including improved online sales facilities.
The resulting website is specifically designed to help visitors achieve their fitness goals and includes a Calorie Burn Challenge and a Shape Shifter tool that shows the effects of a structured workout programme.
Underwired also produces LA Fitness's online advertising and email marketing programmes.