Eurocamp and Keycamp, Europe's leading holiday parc and campsite companies, have appointed eCRM specialist Underwired Amaze to develop the brands' eCRM strategies. Both Eurocamp and Keycamp are part of Holidaybreak plc, with market leading positions in the UK and other major European markets. Underwired Amaze will create a fully integrated eCRM strategy to drive further engagement with key audience segments. As well as introducing Eurocamp and Keycamp holidays to new audiences, Underwired Amaze's brief is to help increase out of season bookings and overcome perception challenges within the category. Dave McKenna, Head of Brand at Keycamp, said of the selection, "We are excited about working with Underwired to help us develop more individual, relevant and optimised contact strategies leading to better conversion and cross selling opportunities." Felix Velarde, Underwired Amaze's co-founder, added, "We are really thrilled about the appointment and the opportunity to again demonstrate our insights within the travel and leisure sector. Having the opportunity to work with two of the market's leaders is a great opportunity for us." Underwired Amaze's other clients include Laithwaites Wine, ASICS Europe, Hodder & Stoughton and McCain Foods.
Underwired wins Eurocamp and Keycamp Holidays
Underwired wins Eurocamp & Keycamp Holidays
Holidaybreak plc has hired Underwired to develop eCRM strategies for Keycamp and Eurocamp.
Hodder gives eCRM strategy task to Underwired
Publishing giant Hodder & Stoughton has awarded Underwired its eCRM strategy account.
City Lit takes Silver at the Heist Awards for Creative Thinking & Innovation
City Lit, Europe's largest adult education college, has taken home a Silver Award at the Heist Awards 2011.
McCain Foods website phase 2 launched
McCain Foods, the leading FMCG brand, has launched the next phase of its personalised website, www.mccainitsallgood.co.uk, through specialist eCRM agency Underwired Amaze.
Underwired Amaze launches sCRM tool to track value in Facebook
Underwired has launched a major new Social CRM tool for integrating Facebook with segmented email campaigns in a way that means client can track value directly.
Underwired Amaze wins ASICS
ASICS, the specialist sports footwear company, has hired Underwired Amaze as its eCRM agency across a number of key European markets, including Germany, Holland, Italy, France, Benelux, Austria and the UK.
Inish Turk Beg appoints Underwired Amaze for digital marketing and social media strategy
Inish Turk Beg, the multicategory lifestyle brand from the west coast of Ireland, has hired digital agency Underwired Amaze to develop its digital marketing and social media strategy.
UK’s biggest business insurance broker hires Underwired Amaze for eCRM
Simply Business, the UK’s leading online insurance broker for small businesses, has hired digital strategy and eCRM specialist agency Underwired Amaze to develop its eCRM programme.
Data & Digital: the Perfect Partnership
Join fellow professionals, IDM members and senior practitioners from the IDM’s Data, Digital and B2B Councils
Digital Archaeology
Jason Holland and Felix Velarde's multi-award-winning collaborative creative project, Head-Space, is one of the exhibits at Digital Archaeology
Underwired Amaze launches new website for McCain Foods
Specialist digital and eCRM agency Underwired Amaze has created a brand new website for FMCG giant, McCain Foods.
City Lit website highly commended at 20th annual Heist awards
City Lit, Europe’s largest adult education college, has been highly commended for its recently redesigned website
Laithwaites Wine appoints Underwired to eCRM account
The UK’s largest independent wine merchant, with turnover of £250m and 800,000 customers, has appointed Underwired to create its eCRM strategy
McCain Foods’ Sweet Potato promotion
Underwired launches a competition to win a professional chef for the day to cook your dream dinner party, to promote the Sweet Potato products as part of a £1m campaign
New site for The Economist Group
Underwired has launched a new website for Economist-owned EuroFinance, the world’s leading treasury conference organiser
Underwired acquired by Amaze plc
Marketing and technology company Amaze plc, part of Hasgrove, has acquired digital and eCRM specialist Underwired as part of its strategy to strengthen its presence in the capital
My Peugeot CRM portal launches
Peugeot has launched a new pan-European CRM website for its customers
Underwired creates new AAR website
This week sees the launch of AAR’s new website, the second since Underwired started working with AAR in 2004
RSA launches personal carbon trading system
A leading UK policy think tank has launched a revolutionary new online system designed by Underwired
Institute of Cancer Research intranet win
The Institute of Cancer Research has appointed Underwired to create its new intranet
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