UK’s biggest business insurance broker hires Underwired for eCRM

In House News

UK’s biggest business insurance broker hires Underwired for eCRM

Simply Business, the UK’s leading online insurance broker for small businesses, has hired digital strategy and eCRM specialist agency Underwired to develop its eCRM programme.

Featured in the Sunday Times Tech Track 100 for the past three years, Simply Business is the insurance broker to some 150,000 small and micro businesses across the UK. Its industry leading online service allows businesses to quickly find tailored insurance products, such as professional indemnity and public liability insurance, and compare quotes from multiple providers.

Underwired has been brought in to develop three campaigns, which will help Simply Business extend its reach amongst small businesses in the UK.

Alastair Douglas, head of marketing & analysis at Simply Business, said of the appointment, "As Simply Business and its customer base continues to grow and diversify we recognise that we need to move to the next stage in our eCRM engagement. With everything we do we always look to work with the best-in-class partners and Underwired impressed us with its flexibility and impressive results, especially those outside the financial services sector. We’re looking forward to seeing the results of these campaigns."

Underwired specialises in ROI-driven eCRM programmes designed to create auditable incremental revenues – its recent campaign for McCain Foods has increased purchase frequency by 3%. The agency’s other clients include Laithwaites Wine, NSPCC and Virgin.

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UK’s biggest business insurance broker hires Underwired for eCRM

Simply Business, the UK’s leading online insurance broker for small businesses, has hired digital strategy and eCRM specialist agency Underwired to develop its eCRM programme.

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