New site for The Economist Group

In House News

New site for The Economist Group

Underwired has launched a new website for Economist-owned EuroFinance.

EuroFinance is the world’s biggest provider of conferences, training and heavyweight research on cash management, treasury and risk, with over 50 events run every year in Europe, North America, Latin America, Asia, the Middle East and Africa.

The new site has been restructured to improve the sales funnel and make the site’s commercial ROI much easier to audit. Critical focus has been paid to revenue generation and improved retention, and the new design has simplified the user experience with enhanced usability and navigation. Building on Underwired’s position as the market leader in eCRM the new site also facilitates the tracking of customer journeys, allowing EuroFinance to offer customised conference and event information.

Underwired has also developed a bespoke content management system to improve the administration process and make event information more accessible for delegates using the site’s Event Booking Management System.

The new website can be seen at www.eurofinance.com

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New site for The Economist Group

Underwired has launched a new website for Economist-owned EuroFinance, the world’s leading treasury conference organiser

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Nice news from the Interactive Media Council...

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Institute of Cancer Research intranet win

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