eCRM & Email - Email-based relationship marketing programmes
Virgin Holidays
The Virgin Holidays eCRM programme is multi-stream and multi-segment, based on previous purchase behaviours as well as event triggered emails. The results have been fantastic - £3 million of direct sales from the first email, average click-through rate of 48%, and increased average spend per customer by 6%. The eCRM programme's overal ROI is between 14:1 and 26:1.
Visit the Virgin Holidays website.
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