eCRM & Email - Email-based relationship marketing programmes
Start-rite Shoes
Start-rite's eCRM programme was Underwired's first foray into email marketing aimed at the parents of babies and toddlers, and was designed to establish Start-rite as the most caring and responsible shoe brand. The programme was broken into twelve segments: six key age groups (the children of course!) were then divided by gender, allowing us to provide gender-specific content and product recommendations.
Since then, we've planned and now manage Nickelodeon's eRCM programme, aimed at viewers of Nick and Nick Jr and their parents, with inline activities related to specific shows.
Get in touch
We'd love to hear from you. Call us on 020 70 600 400, use the form to get straight to the right person, or email and we'll work it out somehow!