eCRM & Email - Email-based relationship marketing programmes
Peugeot
We've been working with Peugeot since the start of 2007. Given the task of launching the Peugeot 308 online, we produced the brand's most effective email marketing campaign ever.
There were two streams - stream 1 generated a click-through rate of 23%, stream 2 generated a click-through rate of 42.7%

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