For example
Nickelodeon
Nickelodeon and Nick Jr are challenging brands to work with. Credibility, both to young audiences and to the youngest audiences' parents, is absolutely crucial. We have to be extremely rigorous with data and with segmentation, so our focus initially was on getting deep under Nick's skin - and now the campaign is being rolled out, we're building a sophisticated picture of its audiences and their preferences.
"The underwired team are experts in what they do. They are a smart, pragmatic and dedicated team and we enjoy working with them tremendously."
Steven Brabenec, Marketing Director, Nickelodeon
Get in touch
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