eCRM & Email - Email-based relationship marketing programmes
Citrix
Citrix has a customer base that includes 98% of the Fortune Global 500 companies. This fast turnaround online advertising and hyper-effective email campaigns generated an 18% increase in open rates, 200% increase in click-through rates and a 467% increase in enquiries.
"Having appointed Underwired whilst at Orange Business Services I knew the agency would be able to generate hard hitting response-generating activity for Citrix. We are delighted with both the creative and the direct responses the campaigns produce."
Leigh Quigg, Senior Marketing Manager, Citrix Systems
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