Background - A brief background to Underwired
Underwired is the leading eCRM strategy and execution agency. We started in 1996, and in 2009 became part of Amaze plc, the UK's 15th largest digital network.
We plan, execute and manage world-class eCRM and email marketing programmes supported by award-winning websites and online campaigns, from global e-commerce sites to online communities, microsites and intranets, viral campaigns, competitions and online advertising. (If you're interested specifically in our eCRM activities, you should visit www.eCRM.co.uk.)
The work we produce is integrated, ethical, measurable, and extraordinarily successful.
Creative director Jason Holland (Twitter: @jasonholland) has won a number of major creative awards, including several appearances in the D&AD Annual, a couple of EPICAs, BIMA and Marketing Design Awards, an IMA Oustanding Achievement Award and a Cannes Cyber Lion.
Managing Director Felix Velarde (Twitter: @felixvelarde) is a Fellow of the RSA, is a widely published eCRM and digital industry expert (having started his first digital agency in 1994), writes a blog for Revolution and leads the eCRM course at the Institute of Direct Marketing. Our head of client services is Emma Nicol, who first started working with the team in 1998, and our planning director is CRM industry heavyweight Pete Anderson, formerly head of customer insight at Saatchi & Saatchi.
We have lots of experience with consumer brands of all kinds – from cars to frozen foods to kids to travel – as well as unusually broad experience in B2B.
We have a passion for what we do, and are serious in our pursuit of the results that can be achieved, and we hope it's reflected in the relationships we've built.
Why not give us a call today on 020 70 600 400 – we'd love to hear from you.